Importance of colours in website designMrudula Kothmire
Importance Of Colors
Colour is very important aspect in every form of website design. But selecting an appropriate colour is an art of every designer. Likewise, choosing a perfect colour combination in a website designing process is one of the important elements in creating an attractive website.
When visitors visit your website, they first notice the colour of the site and its attractiveness. This keep the visitors interacted with your website. Use of colour in very effective manner makes your website design look professional and delivers right message in right way. Colour schemes leave positive impact as well as negative impact on audience.
Generally, colours are interpreted in 3 modes: RGB (Red Blue Green), CMYK (Cyan Magenta Yellow Black) and HSV (Hue Saturation Value). It is always best to use RGB for HTML but each colour mode is use in specific manner. Colours are represented in colour wheel which shows basic colours and its shades.
Colour like blue, black, dark green and brown appears to fall back and bright colours like yellow, white, red, orange appears to fall forward. Once you understand the colour wheel let’s see about the colour combination.
Website Design Color Types
You can define the colours in 4 different categories:
Warm Colours: These are the shades beginning from red-violet to yellow on the shading wheel.
Cool Colours: These are the colours running from violet to green-yellow on the shading wheel.
Complimentary Colours: These are the hues which are precisely opposite in the shading wheel.
Monochromatic Colours: This joins every one of the hues of one shading portion on the shading wheel.
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Also every colour has its own unique description in designing. For example:
Red: A very attractive and powerful colour. It is mostly used for call to action types like “Book now”.
Orange: It is mostly used in technical company’s websites.
Yellow: It means creativity and cheerfulness.
Green: It is the most trendy and corporate colour. Mainly used for Tourism related sites.
Blue: Many of them use blue colour in text. But this should be avoided as it is not standard colour for human eye to read.
Black: It is used for photography or art related website.
Purple: Purple is used for religious and vacation sites.
Thus, make sure that each shade you picked compliments your corporate character. Your site should not convey wrong message to your visitors. So sufficiently incorporate shading research before outlining your site.